Privacy Policy

At The Ethnic World, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you when using our website and services.

Whether you are browsing our website, creating an account, requesting a product catalogue, placing a wholesale order, or contacting our team, we believe your information should be handled responsibly and transparently.

This Privacy Policy applies to all visitors, customers, retailers, wholesalers, distributors, boutique owners, online sellers, and international buyers who interact with The Ethnic World through our website or customer support channels.

By using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, you may choose not to use our website or provide personal information.

This Privacy Policy should be read together with our Terms & Conditions, which explain the general rules for using our website and purchasing products.

Information We Collect

We collect only the information that is reasonably necessary to provide our products, process orders, improve customer service, and operate our business efficiently.

Depending on how you interact with our website, we may collect the following information:

Personal Information

Full Name
Email Address
Mobile Number
Company or Business Name (where applicable)
Billing Address
Shipping Address
Country and State

Order Information

Products you purchase or enquire about.
Order history.
Order value.
Shipping preferences.
Communication related to your order.

Business Information

For certain wholesale transactions, we may request additional business information where required for billing, taxation, export documentation, or order verification.

Technical Information

When you visit our website, certain technical information may be collected automatically to help us improve website performance and security. This may include:

IP Address
Browser Type
Device Information
Operating System
Pages Visited
Date and Time of Visit
Referral Source

This information is generally used for analytics, website maintenance, troubleshooting, and improving the overall browsing experience.

How We Collect Your Information

Your information is collected only when you voluntarily interact with The Ethnic World or when certain technical information is automatically generated during your visit.

We may collect information when you:

Create a customer account.
Place a wholesale order.
Request a product catalogue.
Submit an enquiry through our website.
Contact us by phone, email, or contact form.
Communicate with our customer support team.
Subscribe to updates or promotional communication.
Browse our website using cookies and similar technologies.

We only collect information that helps us provide better customer service, process orders efficiently, improve our website, and communicate effectively with our customers.

If you have questions about the information we collect or how it is used, please feel free to contact our team. We are always happy to assist you.

How We Use Your Information

The information we collect helps us provide a smooth, secure, and reliable experience when you interact with The Ethnic World. We use your information only for legitimate business purposes and never sell your personal information to third parties.

Your information may be used to:

Process and confirm wholesale orders.
Respond to product enquiries and catalogue requests.
Arrange shipping and delivery.
Verify payments and prevent fraudulent transactions.
Provide customer support before and after your purchase.
Send order confirmations, invoices, and important service updates.
Improve our website, products, and customer experience.
Comply with applicable legal, tax, and regulatory requirements.

We only use the information necessary to provide our services efficiently and maintain a trusted business relationship with our customers.

Customer Accounts

Creating an account on The Ethnic World allows you to manage your orders, save your contact details, and access your order history more easily.

When you create an account, you are responsible for keeping your login credentials confidential. Please choose a strong password and do not share your account details with anyone.

If you believe your account has been accessed without your permission, please contact us immediately so we can take appropriate action.

Your account information is used only to manage your relationship with The Ethnic World and improve your shopping experience.

Cookies & Similar Technologies

Like most modern websites, The Ethnic World uses cookies and similar technologies to improve your browsing experience.

Cookies are small text files stored on your device that help our website remember useful information during your visit.

We may use cookies to:

Remember your preferences and settings.
Improve website performance.
Understand how visitors use our website.
Keep your browsing session secure.
Improve navigation and user experience.

Most web browsers allow you to control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of our website.

Marketing Communications

With your permission, we may occasionally send information about new product launches, wholesale catalogues, special offers, seasonal collections, or important business updates.

These communications may be sent through:

Email
Phone Calls
SMS
WhatsApp

You can choose to stop receiving promotional communications at any time by following the unsubscribe instructions provided in our emails or by contacting our customer support team.

Please note that even if you opt out of promotional messages, we may still contact you regarding order confirmations, payment updates, shipping notifications, customer support, or other important service-related communications.

Payment Information

The Ethnic World does not intentionally store your complete debit card, credit card, or online banking credentials on our website.

Payments are processed through authorised payment methods and secure payment service providers, where applicable. Depending on your order and location, additional payment verification may be required to help protect both our customers and our business from fraudulent transactions.

To learn more about available payment methods, please visit our Payment page.

Sharing Your Information

The Ethnic World values your privacy and shares your information only when it is necessary to operate our business, process your orders, or comply with legal obligations. We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Your information may be shared with trusted service providers only when required to complete a service requested by you. These may include:

Shipping and logistics partners for order delivery.
Payment service providers for payment processing and verification.
Technology providers who help us maintain and improve our website.
Government authorities or regulatory bodies where disclosure is required by applicable law.

We share only the information necessary to complete the required service and expect our service providers to handle your information responsibly.

International Buyers

The Ethnic World supplies products to customers in India and many other countries. If you place an international order, certain information may be required to complete export documentation, customs clearance, shipping, and delivery.

This information may include your name, business details, delivery address, contact information, and other details required by shipping companies or customs authorities.

For complete information regarding international orders, documentation, shipping procedures, and buyer responsibilities, please visit our International Buyer page.

Data Retention

We retain your information only for as long as it is reasonably necessary to provide our services, fulfil orders, maintain business records, resolve disputes, meet legal obligations, and improve customer support.

The retention period may vary depending on the type of information, the nature of the transaction, and applicable legal or regulatory requirements.

When personal information is no longer required, we take reasonable steps to securely delete, anonymise, or archive it in accordance with our internal business practices.

Data Security

Protecting customer information is an important part of our business. We use reasonable administrative, technical, and operational measures to help safeguard the information we collect against unauthorised access, misuse, alteration, or disclosure.

Our security practices may include:

Restricted access to customer information.
Secure systems for managing website data.
Regular monitoring of website performance and security.
Timely software updates and maintenance.
Controlled access to business information where appropriate.

While we take reasonable precautions to protect your information, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. We encourage customers to use strong passwords, protect their account credentials, and avoid sharing sensitive information through unsecured communication channels.

Your Privacy Choices

We believe you should have reasonable control over your personal information. Subject to applicable laws, you may contact us to:

Request access to your personal information.
Correct inaccurate or outdated information.
Update your contact details.
Request deletion of information where legally applicable.
Manage your communication preferences.

We will make reasonable efforts to respond to genuine privacy-related requests within an appropriate timeframe and in accordance with applicable legal requirements.

Children's Privacy

The Ethnic World website is intended for business customers, retailers, wholesalers, distributors, boutique owners, and individuals who are legally able to place orders. Our products and services are not designed for children under the age of 18.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information through our website, please contact us. We will take reasonable steps to review the request and remove the information where appropriate.

Third-Party Websites

Our website may contain links to third-party websites for your convenience, including payment providers, logistics partners, social media platforms, or other external resources.

These websites operate independently and have their own privacy policies and terms of use. The Ethnic World is not responsible for the privacy practices, content, or services provided by third-party websites.

We encourage you to review the privacy policy of any external website before sharing your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, legal requirements, or privacy practices.

Any updates become effective immediately after they are published on this page unless otherwise stated. We encourage you to review this Privacy Policy periodically so that you remain informed about how your information is collected, used, and protected.

Contact Information

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, we are always happy to assist you.

Please visit our Contact Us page to reach our customer support team. We will make reasonable efforts to respond to your enquiry as soon as possible during our business hours.

Related Policies

This Privacy Policy should be read together with our other policies and information pages for a complete understanding of how The Ethnic World operates.

Your Trust Matters

Protecting customer privacy is an important part of how we do business. We are committed to handling your information responsibly, maintaining transparent privacy practices, and continuously improving the security of our website and services.

Thank you for choosing The Ethnic World. We appreciate your trust and look forward to serving you with professionalism, transparency, and reliable customer support.